Phone wallpaper and theme apps in Turkey show space for new entrants
Turkey — Lifestyle, for consumers. Niche: Phone Wallpaper & Themes.
Data from the week of 19 Oct 2026, refreshed every two weeks.
Our call
We have not checked this against App Store search in Turkey yet, so we won’t call it. Checks run every day, highest-scoring openings first.
At a glance
- Demand
- High, in your favour
- 417,153 ratings
- Revenue
- Low, against you
- 1 top-grossing
- Competition
- Medium, neither for nor against you
- 5 established in Turkey
- Leading apps
- Fair, neither for nor against you
- 4.3★ average
How the score of 48 is made
score out of 100
- Demand91
396,443 ratings in the US and UK, 20,710 in Turkey
- Revenue23
1 of the top 7 on a top-grossing chart in the last 30 days; 1 paid
- Room locally40
5 established apps in Turkey (57+ ratings, scaled to the market’s size)
- Language gap0
Not checked in local search yet — counted as neutral (50) at most
- Incumbent weakness47
4.3 stars on average; 5 of 7 not updated in a year
- AI gap30
7 of the top 7 not built around AI
- Momentum—
History building since 19 Oct 2026 — counted as neutral (50) for now
Why this is an opening
Demand sits at 91, but 5 of the top 7 apps are stale and 71% of top results lack recent updates. All 7 top apps are non-native, creating a clear gap for a focused local offer. Weakness is at 47 with a high weighted rating of 4.3.
What people in Turkey see
Not yet checked against local App Store search. Checks run every day, highest-scoring openings first.
How strong the competition is
The leading apps in this niche
The niche’s apps available in Turkey, ranked by their share of ratings here and in the United States and United Kingdom; stars in Turkey where it has them.
| App | Ratings in Turkey | Ratings US + UK | Stars | Turkish | Last update | AI |
|---|---|---|---|---|---|---|
| MyScreen - Live Wallpapers | 8,836 | 352,487 | 4.3 | Yes | Sept 2026 | AI feature |
| Hintergrundbilder－Live 4k Foto | 8,525 | 0 | 4.4 | Yes | Jul 2024 | No AI |
| Live Wallpaper ∘ for Me | 2,770 | 13,101 | 4.2 | Yes | Dec 2021 | No AI |
See all competitors, complaint themes and history.Get 30 days — €19 →
Is demand growing
New ratings each week in Turkey, added up over the leading apps. A rating count only grows, so a week’s rise is the people who rated that week.
- Last 4 weeks
- 4 weeks before
- Earlier
Members see the weekly trend.
Show as a table
| Week | New ratings |
|---|---|
| Members | — |
What users complain about
Too few low-star reviews to group into complaints yet.
If you build it
The smallest app that answers what users complain about and what the leaders leave out. Each feature says where it comes from.
- What apps here chargethe leading apps' in-app prices, once we have read themMembers
See what is here.Get 30 days — €19 →
What would kill this
Up to three things that would end this opening, each tied to the data.Get 30 days — €19 →
The same niche in other markets
- This market
- Other markets
✓ checked against local App Store search. Other markets are named for members.
Show as a table
| Market | Score | Checked against local search |
|---|---|---|
| Members | 51 | Not yet |
| Members | 51 | Not yet |
| Members | 51 | Not yet |
| Members | 50 | Not yet |
| Members | 50 | Not yet |
| Members | 50 | Not yet |
| Members | 50 | Not yet |
| Members | 50 | Not yet |
| Members | 50 | Not yet |
| Members | 50 | Not yet |
| Members | 50 | Not yet |
| Members | 50 | Not yet |
| Members | 49 | Not yet |
| Members | 49 | Not yet |
| Members | 49 | Not yet |
| Members | 49 | Not yet |
| Turkey | 48 | Not yet |
| Members | 47 | Yes |
| Members | 46 | Not yet |
| Members | 46 | Not yet |
| Members | 45 | Not yet |
| Members | 43 | Yes |
| Members | 35 | Yes |
| Members | 34 | Yes |
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Scored 2026-10-26 with score version 4. How the score works. Store data only: we do not estimate revenue or downloads.