Pedometer and step counter opportunity in Brazil
Brazil — Health & Fitness, for consumers. Niche: Pedometer & Step Counter.
Data from the week of 19 Oct 2026, refreshed every two weeks.
Our call
We have not checked this against App Store search in Brazil yet, so we won’t call it. Checks run every day, highest-scoring openings first.
At a glance
- Demand
- High, in your favour
- 1,235,321 ratings
- Revenue
- Low, against you
- No chart revenue
- Competition
- Low, in your favour
- 1 established in Brazil
- Leading apps
- Strong, against you
- 4.9★ average
How the score of 46 is made
score out of 100
- Demand100
1,120,570 ratings in the US and UK, 114,751 in Brazil
- Revenue0
0 of the top 3 on a top-grossing chart in the last 30 days; 0 paid
- Room locally88
1 established app in Brazil (119+ ratings, scaled to the market’s size)
- Language gap0
Not checked in local search yet — counted as neutral (50) at most
- Incumbent weakness17
4.9 stars on average; 1 of 3 not updated in a year
- AI gap30
3 of the top 3 not built around AI
- Momentum—
History building since 19 Oct 2026 — counted as neutral (50) for now
Why this is an opening
Demand reaches 100 in Brazil, showing strong local interest. However, top grossing and paid apps are currently at 0. 33 percent of leading results are stale.
What people in Brazil see
Not yet checked against local App Store search. Checks run every day, highest-scoring openings first.
How strong the competition is
The leading apps in this niche
The niche’s apps available in Brazil, ranked by their share of ratings here and in the United States and United Kingdom; stars in Brazil where it has them.
| App | Ratings in Brazil | Ratings US + UK | Stars | Portuguese | Last update | AI |
|---|---|---|---|---|---|---|
| Running Walking Tracker Goals | 114,749 | 120,310 | 4.9 | Yes | Oct 2026 | No AI |
| Step Counter: Walk & Pedometer | 2 | 36 | 5 | No | Sept 2026 | No AI |
| My Pedometer - Step Counter, Activity Tracker for Half Marathon Training to Burn Fat | 0 | 3 | — | No | May 2016 | No AI |
See all competitors, complaint themes and history.Get 30 days — €19 →
Is demand growing
New ratings each week in Brazil, added up over the leading apps. A rating count only grows, so a week’s rise is the people who rated that week.
- Last 4 weeks
- 4 weeks before
- Earlier
Members see the weekly trend.
Show as a table
| Week | New ratings |
|---|---|
| Members | — |
What users complain about
Too few low-star reviews to group into complaints yet.
If you build it
The smallest app that answers what users complain about and what the leaders leave out. Each feature says where it comes from.
- App Store keywords in Portuguesethe terms searched and which app tops eachMembers
- What apps here chargethe leading apps' in-app prices, once we have read themMembers
See what is here.Get 30 days — €19 →
What would kill this
Up to three things that would end this opening, each tied to the data.Get 30 days — €19 →
The same niche in other markets
- This market
- Other markets
✓ checked against local App Store search. Other markets are named for members.
Show as a table
| Market | Score | Checked against local search |
|---|---|---|
| Members | 52 | Not yet |
| Members | 52 | Not yet |
| Members | 52 | Not yet |
| Members | 52 | Not yet |
| Members | 51 | Not yet |
| Members | 51 | Not yet |
| Members | 50 | Not yet |
| Members | 50 | Not yet |
| Members | 50 | Not yet |
| Members | 48 | Not yet |
| Members | 48 | Not yet |
| Members | 48 | Not yet |
| Members | 47 | Not yet |
| Members | 47 | Not yet |
| Members | 46 | Not yet |
| Brazil | 46 | Not yet |
| Members | 46 | Not yet |
| Members | 46 | Not yet |
| Members | 44 | Yes |
| Members | 42 | Not yet |
| Members | 42 | Not yet |
| Members | 37 | Yes |
| Members | 33 | Yes |
| Members | 31 | Yes |
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Scored 2026-10-26 with score version 4. How the score works. Store data only: we do not estimate revenue or downloads.