Expense Tracker and Manager in Brazil
Brazil — Finance, for consumers. Niche: Expense Tracker and Manager.
Data from the week of 19 Oct 2026, refreshed every two weeks.
Our call
this week
Score 51/100 · why few pass 70
We have not checked this against App Store search in Brazil yet, so we won’t call it. Checks run every day, highest-scoring openings first.
At a glance
- Demand
- High, in your favour
- 4,104 ratings here · 63,439 in the US and UK
- Revenue
- Medium, neither for nor against you
- 3 top-grossing
- Competition
- Medium, neither for nor against you
- 3 established in Brazil
- Leading apps
- Strong, against you
- 4.7★ average
How the score of 51 is made
score out of 100
- Demand72
63,439 ratings in the US and UK, 4,104 in Brazil
- Revenue35
3 of the top 8 on a top-grossing chart in the last 30 days; 0 paid
- Room locally64
3 established apps in Brazil (200+ ratings, scaled to the market’s size)
- Language gap24
Not checked in local search yet — counted as neutral (50) at most
- Incumbent weakness25
4.7 stars on average; 4 of 8 not updated in a year
- AI gap30
8 of the top 8 not built around AI
- Momentum—
History building since 19 Oct 2026 — counted as neutral (50) for now
Why this is an opening
The leading Expense Tracker and Manager apps hold 63,439 ratings in the reference markets. 4 of the top 8 apps have not shipped an update in over a year.
What people in Brazil see
Not yet checked against local App Store search. Checks run every day, highest-scoring openings first.
How strong the competition is
The leading apps in this niche
The niche’s apps available in Brazil, ranked by their share of ratings here and in the United States and United Kingdom; stars in Brazil where it has them.
| App | Ratings in Brazil | Ratings US + UK | Stars | Portuguese | Last update | AI |
|---|---|---|---|---|---|---|
| Monefy: Bills & Money Tracker | 1,339 | 7,846 | 4.8 | Yes | Aug 2026 | No AI |
| Wallet - Daily Budget & Profit | 1,495 | 6,814 | 4.5 | Yes | Oct 2026 | No AI |
| Expense Tracker & Manager | 1,220 | 501 | 4.8 | No | Dec 2023 | No AI |
MembersSee all competitors, complaint themes and history.
What users complain about
Too few low-star reviews to group into complaints yet.
If you build it
The smallest app that answers what users complain about and what the leaders leave out. Each feature says where it comes from.
- App Store keywords in Portuguesethe terms searched and which app tops eachMembers
- What apps here chargethe leading apps' in-app prices, once we have read themMembers
What would kill this
MembersUp to three things that would end this opening, each tied to the data.
The same niche in other markets
- This market
- Other markets
✓ checked against local App Store search. Other markets are named for members.
Show as a table
| Market | Score | Checked against local search |
|---|---|---|
| Members | 56 | Not yet |
| Members | 56 | Not yet |
| Members | 55 | Not yet |
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| Brazil | 51 | Not yet |
| Members | 51 | Not yet |
| Members | 51 | Not yet |
| Members | 50 | Not yet |
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| Members | 44 | Not yet |
| Members | 43 | Not yet |
| Members | 41 | Yes |
| Members | 38 | Yes |
| Members | 36 | Not yet |
| Members | 34 | Yes |
Every competitor, complaint and market, and the build plan, for every opening.
Get 30 days — €19or €9/monthScored 2026-10-28 with score version 5. How the score works. Store data only: we do not estimate revenue or downloads.