Digital Wallet and Mobile Payments in Brazil
Brazil — Finance, for consumers. Niche: Digital Wallet and Mobile Payments.
Data from the week of 19 Oct 2026, refreshed every two weeks.
Our call
this week
Score 40/100 · why few pass 70
We have not checked this against App Store search in Brazil yet, so we won’t call it. Checks run every day, highest-scoring openings first.
At a glance
- Demand
- Medium, neither for nor against you
- 1,042 ratings here · 10,129 in the US and UK
- Revenue
- Low, against you
- No chart revenue
- Competition
- Low, in your favour
- 1 established in Brazil
- Leading apps
- Fair, neither for nor against you
- 4.1★ average
How the score of 40 is made
score out of 100
- Demand64
10,129 ratings in the US and UK, 1,042 in Brazil
- Revenue0
0 of the top 3 on a top-grossing chart in the last 30 days; 0 paid
- Room locally88
1 established app in Brazil (119+ ratings, scaled to the market’s size)
- Language gap0
Not checked in local search yet — counted as neutral (50) at most
- Incumbent weakness23
4.1 stars on average in Brazil; 0 of 3 not updated in a year
- AI gap30
3 of the top 3 not built around AI
- Momentum—
History building since 19 Oct 2026 — counted as neutral (50) for now
Why this is an opening
Reference-market leaders in this niche are national services that do not operate in Brazil. Local App Store search results reflect specific market conditions rather than standard global offerings. Tailoring mobile payment options to local standards creates clear entry opportunities.
What people in Brazil see
Not yet checked against local App Store search. Checks run every day, highest-scoring openings first.
How strong the competition is
The leading apps in this niche
The niche’s apps available in Brazil, ranked by their share of ratings here and in the United States and United Kingdom; stars in Brazil where it has them.
| App | Ratings in Brazil | Ratings US + UK | Stars | Portuguese | Last update | AI |
|---|---|---|---|---|---|---|
| Neteller - Money Transfer | 1,041 | 754 | 4.1 | Yes | Oct 2026 | No AI |
| automatric | 1 | 0 | 4 | No | Oct 2026 | No AI |
| payme - переводы и платежиNot in this store | 0 | 9,375 | 4.8 | No | Oct 2026 | No AI |
MembersSee all competitors, complaint themes and history.
What users complain about
Too few low-star reviews to group into complaints yet.
If you build it
The smallest app that answers what users complain about and what the leaders leave out. Each feature says where it comes from.
- What apps here chargethe leading apps' in-app prices, once we have read themMembers
What would kill this
MembersUp to three things that would end this opening, each tied to the data.
The same niche in other markets
- This market
- Other markets
✓ checked against local App Store search. Other markets are named for members.
Show as a table
| Market | Score | Checked against local search |
|---|---|---|
| Members | 45 | Not yet |
| Members | 43 | Not yet |
| Members | 42 | Not yet |
| Members | 42 | Not yet |
| Members | 42 | Not yet |
| Members | 42 | Not yet |
| Members | 41 | Not yet |
| Members | 41 | Not yet |
| Members | 41 | Not yet |
| Members | 40 | Not yet |
| Members | 40 | Not yet |
| Brazil | 40 | Not yet |
| Members | 40 | Not yet |
| Members | 39 | Not yet |
| Members | 39 | Not yet |
| Members | 38 | Not yet |
| Members | 38 | Not yet |
| Members | 37 | Not yet |
| Members | 37 | Not yet |
| Members | 37 | Not yet |
| Members | 37 | Not yet |
| Members | 36 | Not yet |
| Members | 35 | Not yet |
| Members | 34 | Not yet |
Every competitor, complaint and market, and the build plan, for every opening.
Get 30 days — €19or €9/monthScored 2026-10-28 with score version 5. How the score works. Store data only: we do not estimate revenue or downloads.