Beauty E-Commerce Opportunity in the Netherlands
Netherlands — Shopping, for consumers. Niche: Beauty E-Commerce.
score out of 100
- Demand52
165,064 ratings in the US and UK, 0 in Netherlands
- Room locally100
0 apps with 50 or more ratings in Netherlands
- Language gap100
4 of the top 5 without Dutch
- Incumbent weakness10
5 stars on average; 1 of 5 not updated in a year
- AI gap100
5 of the top 5 not built around AI
- Momentum—
History building since 19 Oct 2026 — counted as neutral (50) for now
Why this is an opening
The local gap score is 100, showing a complete lack of strong local competitors in the Netherlands. There are 0 strong local apps out of the top 5, while the United States market reference has 165064 ratings. Additionally, 4 of the top apps lack Dutch language support.
The leading apps
Ranked by ratings in the United States and United Kingdom; ratings and stars in Netherlands where it has them.
| App | Ratings in Netherlands | Ratings US + UK | Stars | Dutch | Last update | AI |
|---|---|---|---|---|---|---|
| Superdrug - Beauty and HealthNot in this store | 0 | 135,358 | — | No | Oct 2026 | No AI |
| The Perfume Shop – TPS AppNot in this store | 0 | 26,701 | — | No | Sept 2026 | No AI |
| Sephora UK: Make-up, BeautyNot in this store | 0 | 2,979 | — | No | Oct 2026 | No AI |
See all competitors, complaint themes and history — start the 7-day trial
Start the 7-day trialScored 2026-10-23 with score version 1. How the score works.